Trade-in Tool

TRADE-IN TOOL

Optimize sales with third-party tools

The new Trade-In Tool program provides your dealership with an important opportunity to engage your consumers and move them further down the shopping funnel. We negotiated pricing with several partners to help reduce your costs and provide partner choices, and developed transparent, aggregate performance reporting.

Approved Trade-In Tool Partners


Accu-Trade is one of the most powerful valuation and appraisal engines in the automotive industry. Unlock acquisition profitability with our accurate pricing built on vehicle history data, market data and other issues you see on the vehicle.

Accu-Trade seamlessly integrates with Dealer Inspire solutions, allowing you to future-proof your acquisition strategy by:

  • Delivering Instant Offers on a shopper’s vehicle based on their exact VIN, condition, options, and real-time market data — all in under 5 minutes.
  • Enabling consumers to access the most accurate valuations through a simple, interactive user experience designed to reward condition disclosures.
  • Offering a seamless experience by providing consistent and accurate valuations across the Dealer Inspire connected platform of chat and digital retailing solutions.
  • Building trust and transparency with customers using Accu-Trade’s Universal Condition Report, which gives a detailed summary of how the appraisal amount was reached. It also empowers the acquisition team to make quick decisions on a VIN.

AutoHub provides dealers with groundbreaking technology to help get more trade-in leads online and accurately appraise vehicles, in-store or remotely from the customer’s driveway.

Here’s how:
  • State-of-the-art website trade-in tool: 81% verified phone numbers, 49% conversion rate, 30-second process.
  • Bulletproof appraisal process at the store, including the ability to detect hidden mechanical issues with a proprietary Bluetooth OBD reader connected to the app.
  • Fully customizable pricing formulas to allow you to implement your own pricing strategy. Your online offers and in-store appraised values ensure you get the vehicles you need the most!

Money is made and lost in your appraisal lane. A successful used vehicle operation is driven by data-based decisions.  Black Book and BacklotCars have joined forces to deliver VIN‐based offers to give you a competitive edge.  Our goal is to help dealers compete and deliver a market‐based offer to the consumer wherever they are in their journey. Up funnel, down funnel, it doesn’t matter—we provide a 7‐day, 500‐mile guarantee on the offer.

What sets us apart:
  • Our dealers have first right of refusal on trades.
  • Black Book and BacklotCars work exclusively via strategic partnerships.
  • Highly competitive market-based offer in 2 minutes.
  • Offer is driven by BacklotCars’ real time pricing trends and Black Book’s industry leading valuations.
  • Utilize the industry’s premier VIN decoder, powered by Black Book’s proprietary Enhanced Vehicle Matching technology, which decodes over 90% of all vehicles with precise VIN to Trim, options and more.
  • Guaranteed Offer includes adjustments based on the vehicle’s history report.
  • Eliminate transport costs and shorten wholesale cycle times.

Car and Driver Shopping Tools can help you convert more of your website traffic! It’s fully optimized for all devices, and it features Trade-In Range and Credit Score to give shoppers the ability to quickly (and easily) value their trade-in and/or get their real-time credit score.

Trade-In Range powered by Black Book

  • Gives you negotiating flexibility.
  • Easy to complete with suggestive search and text auto-fill capabilities.
  • Lead Engagement — Appointment Setter.
  • Trade-In values powered by Black Book — trusted by Dealers and OEMs.
  • 90% of shoppers trust Car and Driver for Trade-In Values1.

Credit Score powered by Equifax

  • Consumers receive their actual credit score — you receive their contact info and vehicle of interest.
  • Credit score provided via soft pull — no DOB or SSN required.
  • Ultimate user experience in a single screen.
  • Lead Engagement — Appointment Setter.

Kelley Blue Book LeadDriver is a simple and easy way to provide trusted trade-in values, capture leads from in-market shoppers and support a two-fold transaction—trade-in and purchase—directly from your website.

  • Enhance your brand by leveraging the third-party automotive brand consumers trust.
  • Fresh, local and market reflective trade-in values are supported by 90+ years of vehicle valuation experience and unparalleled data from the widespread Cox Automotive family of brands.
  • A simple yet robust experience and interface keeps users engaged on your website and provides you with robust leads, including customer contact, trade-in vehicle and next vehicle of interest information.

At this time, Kelley Blue Book is not accepting new enrollments.


SNAP from TradePending is the automotive industry’s highest ROI website conversion tool for inventory sourcing.

It helps to maximize ROI and provide local data, and it’s mobile optimized.

  • Grow trade-in leads 300-400% with a simple user experience, highly optimized for mobile.
  • SNAP is still the only “retail-down” vehicle valuation tool, with values updated daily and focused on your local market.
  • Over 60% of leads come from mobile devices. SNAP is optimized for mobile.
  • And with SNAP+, you can benefit from VDP View History, allowing you to see the vehicles your consumer has viewed. They tell you what you want without having to ask.